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Is Protein Just a Trend?
Protein popcorn. Protein chai. Protein chips. Protein is literally everywhere right now. But is it just a phase, or is there actually something to it?
Wait, When Did This Happen?
Walk into any supermarket and suddenly everything has a protein version of it. Your favourite chips now come with extra protein. Even your evening chai isn't safe anymore.
The protein talk can honestly get a little exhausting because now, every time you make a dish, there's that voice in your head going, "How much protein does this have?"
Protein Deficiency in India: The Real Problem
But the reality in India is that we’ve been behind on protein for a long time because protein was always known as a “gym-goer’s food.” Not something the rest of us needed to think about.
In fact, protein deficiency in India has been a long-standing issue, with overall protein intake in India falling short of recommended levels.
And now we're here:
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73% of Indian diets are protein-deficient (IMRB)
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9 out of 10 Indians don't actually know their daily protein requirement
Which is kind of wild when you think about it.
Okay But How Much Do You Need?
The basic number is 0.8g per kg of your body weight daily. But if you're even a little active, you probably need more. Simple as that.
Understanding your how much protein per day requirement doesn’t have to be complicated—it just needs a little awareness.
This is where simple additions like eggs, paneer, or even something as a spoon of protein peanut butter can make a difference.
Does It Actually Work Though?
Yes, genuinely. You feel fuller for longer, your energy is better, your body composition improves over time. These are just some of the key benefits of protein that make it essential in your daily diet.
The science behind protein isn't new—it’s been there for decades. What's new is that people are finally taking it seriously and finding easier ways to include it, whether through traditional foods or convenient options like added protein products in India.
Just don't go replacing all your meals with protein bars. Dal, paneer, eggs—we already have some of the best protein-rich foods in India in our kitchens.
So Is Protein Just a Trend?
Honestly, yes and no.
Protein itself isn't a trend. But the obsession with maximizing it and chasing numbers far beyond what your body needs? That part is very much a social media-fueled trend.
But the need for protein? It always has been, and always will be, a non-negotiable part of a balanced diet.
India is simply catching up to what science has known all along. So by all means, enjoy your protein chips—just make sure your paneer or chicken is still on the menu too.
Making it easier for you
For those looking to make protein intake simpler and more consistent, convenient options like MyFitness Peanut Butter and MyFitness Protein can be easy additions to your daily routine.
Whether you're exploring the best peanut butter for your lifestyle or looking for a reliable source of peanut protein, choosing the right products can help you stay on track without overcomplicating your diet.