The Making of India's Most Loved Peanut Butter

Chances are, you've seen a jar of MyFitness Peanut Butter at least once, on a store shelf, in a gym bag, or on someone's breakfast table.

But becoming India's most loved peanut butter didn't happen overnight.

Behind every jar is a process built on careful sourcing, strict quality checks, and a manufacturing journey designed to protect flavour, texture, and protein at every step.

Here's a look at how it goes from raw peanuts to the jar in your kitchen.

It All Starts with the Peanut

Great peanut butter starts with great peanuts.

Before a single peanut enters production, it's tested for important quality parameters like aflatoxin levels, moisture, and fat content. Only the peanuts that meet our standards move to the next stage.

From Peanut to Peanut Butter

Here's what happens behind the scenes:

1. Cleaning
Raw peanuts are cleaned to remove dust and other surface impurities.

2. Destoning
Stones and other foreign particles are removed to ensure a clean batch.

3. Sortex Screening
The peanuts are sorted by size and colour so every jar delivers consistent quality.

4. Roasting & Blanching
Roasting brings out the natural peanut flavour, while blanching removes the outer skin.

5. Heart Removal
The peanut heart is removed to help create a smoother, cleaner finish.

6. Primary Grinding
The roasted peanuts are ground into a smooth base before moving into the next stage.

7. Ingredient Blending
Depending on the variant, ingredients like chocolate, whey protein, or stabilisers are added in carefully measured quantities.

8. Cooling
The peanut butter is cooled to the right temperature before filling.

9. Filling, Capping & Sealing
Every jar is filled, sealed, batch-coded, and made fully traceable from production to your pantry.

Quality You Can Trust

Every batch is tested by a third-party NABL-accredited laboratory before it moves ahead.

Each lot is checked for important quality parameters, including aflatoxin, moisture, and fat content, ensuring only export-grade peanuts make it into every jar.

How Much Protein Is in Each Variant?

Protein levels vary slightly across the range.

Our Natural Unsweetened Crunchy Peanut Butter and Dark Chocolate Peanut Butter contain around 30g of protein per 100g, making them two of the highest-protein variants in the collection.

How Much Protein Per Serving?

With a standard 32g serving, you'll get around 8–10g of protein, whether you spread it on toast, blend it into a smoothie, stir it into oats, or eat it straight from the spoon. Pair it with foods like bread, oats or milk for even more protein. 

Which MyFitness Peanut Butter Should You Choose?

The answer is simple: it depends on what you're looking for.

If you like keeping things simple...

Go for Natural Unsweetened Peanut Butter.

It's made with 100% roasted peanuts and nothing else. It's also vegan, keto-friendly, and gluten-free.

If you're looking for more protein without giving up on taste...

Pick the Dark Chocolate Peanut Butter range.

With 30g protein per 100g, you get one of the highest-protein options in the lineup, along with a rich dark chocolate flavour that makes every spoonful worth it.

If you're cutting back on sugar...

Choose Zero Added Sugar Crunchy Peanut Butter.

You still get the crunch and the peanut butter taste you love, just without any added sugar.

If you want an everyday favourite...

You can't go wrong with Original Smooth or Original Crunchy.

They're versatile enough for toast, sandwiches, smoothies, oats, baking, or a quick spoonful whenever you're hungry.

If chocolate is non-negotiable...

The Chocolate Peanut Butter range has you covered.

Whether you prefer Smooth, Crunchy, Crispy, or Almond Crunch, you'll get the chocolate flavour you love with the goodness of roasted peanuts.

More Than Just Peanut Butter

Every jar of MyFitness Peanut Butter starts with carefully selected peanuts and goes through multiple quality checks before it reaches you.

Whether you enjoy the simplicity of Natural Peanut Butter, the richness of Dark Chocolate, or the everyday comfort of Original, every jar is made with the same attention to quality, consistency, and taste.

So the next time you open a jar, remember there's a lot more inside than just roasted peanuts.

There's thoughtful sourcing, careful craftsmanship, and a process trusted by millions, making MyFitness India's most loved peanut butter.